Who we are

The REALTOR® Association of The Greater Pee Dee (dba Pee Dee REALTOR® Association) is a trade association made up of approximately 400 REALTOR® members and over 100 Affiliate business professionals. The Association promotes pride of ownership and quality of life in the Greater Pee Dee region of South Carolina.  The Pee Dee region includes Florence, Dillon, Darlington, Marion, Marlboro and Williamsburg counties.

Incorporated in December 1963, originally as the Florence Board of REALTORS®, it became affiliated with and was issued a charter by the National Association of REALTORS® in February 1964.

Mission Statement

The mission of the Pee Dee REALTOR® Association (PDRA) is to help families attain homeownership and to protect property rights in the Greater Pee Dee region of South Carolina by educating and providing members with valuable resources.

Values

  • Provide the highest level of customer service to our members.
  • Always be courteous with our members and the public.
  • Conduct business of our members with the highest ethical standards, integrity, and professionalism.
  • Be knowledgeable and proactive on the issues that impact our members.
  • Be involved in our community because we care about the quality of life in the region.
  • Be innovative and provide cutting-edge products and services for our members.

REALTOR® members of the Pee Dee REALTOR® Association adhere to the Code of Ethics of the National Association of REALTORS®.

From your Pee Dee REALTOR® Association President

National Association of REALTORS® Unveils “That’s Who We R®,” a Campaign to Distinguish REALTORS® from Other Real Estate Agents 

While many people know that a Realtor® helps buy and sell homes, what they may not know is that only a Realtor® is a member of the National Association of Realtors® and subscribes to its Code of Ethics. It’s the Realtor® Code of Ethics that inspired the association’s powerful new “That’s Who We R®” campaign, which launched today. The campaign aims to reinforce the value of Realtors® as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry. “Our story is a century in the making as we began to set NAR members apart from the rest by establishing a Code of Ethics in 1913. This code is as relevant now as it was one hundred years ago; it’s our pledge of honesty, integrity, professionalism and community service as a true partner for buying or selling a home, or property,” said John Smaby, 2019 President, NAR. “’That’s Who We R®’ reinforces that partnering with a Realtor®, delivers the peace of mind that can only come from working with a real person who is committed to their clients’ futures and neighborhoods just as much as they are.” “That’s Who We R®” serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For Realtors®, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it’s an education about the Realtor® difference. The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor® mark that serves as a beacon throughout. Everything from the larger than life “R” at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark that sets Realtors® apart. The agency partnered with Director X, known for his visually distinctive style, to create something distinct and modern. “That’s Who We R®” features compelling stories about humans helping humans find homes and property, build communities and turn business dreams into realities. “Our society has created trusted symbols from ‘Verified’ Instagram accounts to the Good Housekeeping Seal,” said Karen Goodman, Group Creative Director at Havas Chicago. “As we dug into this brand, we knew Realtors® were the real deal and needed to find a way to telegraph that to everyone. We needed to turn the ‘R’ into the trusted symbol you should look for when buying and selling property.” The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers such as VICE, Apartment Therapy, The Atlantic, HULU and more. The :30 “That’s Who We R®” TV spot can be viewed here(link is external), and more information about NAR is available at www.nar.realtor. The National Association of Realtors® is America’s largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries. Havas Creative, North America is a progressive creative agency network focused on being the most meaningful partner to the modern CMO. It offers a comprehensive mix of capabilities within three distinct networks; Havas, Arnold and The Annex, including creative, experience design, cognitive, data and technology as well as unique access to other Vivendi-owned properties. With agencies in NY, Chicago, Boston, Los Angeles, Atlanta and others, Havas North America brings nearly 2,700 of the most talented people in the business. As the most modern, flexible and agile network in the North America, Havas reinforces the following five key pillars in everything it does: creativity, culture, community, consumer experience and commerce. We are creators. We are data. We are social. We are ideas. For more information, visit havas.com(link is external) or follow Havas on Twitter (@havas(link is external)), Facebook (facebook.com/havas(link is external)) and Instagram (@havas(link is external)). Havas Media North America drives meaningful connections between brands and people to deliver growth via award-winning marketing solutions. Fully integrated specialty units empower big agency resources while maintaining a bespoke, client-focused approach. Havas Media employs the “Havas Village” model, which unites all disciplines together under one roof: media, performance, analytics, digital, mobile, social, experiential, strategy, and creative. Named MediaPost’s 2017 Media Agency of the Year and Adweek’s 2016 U.S. Media Agency of the Year, Havas Media North America is a proud member of Havas Group, which operates in over 140 countries. Find us online at www.havasmedia.com(link is external) or @havasmediausa.

- Samantha Carter

Staff

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Pamela Jacobs
CEO
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Lin Ziskoski
MLS Director

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Christen Cox
Communications Coordinator
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Executive Committee

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Samantha Carter
President

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Nell Folkens
President Elect

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Keon Aldrich
Past President

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Richard Trappier
Vice President
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Barnett Greenberg
Treasurer

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Board of Directors

PhotoNameTerm ExpiresContact
Debra Goodman
2019

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Charles Munn
2019

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Sharon Olson
2019

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Teleaha Rowell
2020
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Board Attorney

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Greg Hendrick

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843.665.2242

1375 Celebration Blvd., Florence, SC 29501

Get directions here.

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